British business people on the use of social networking

Here is an article showing a business perspective on the use of  social networks, bJanuary 11, 2008

My position?

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Florentin Albu, ICT manager for the European Organisation for the Exploitation of Meteorological Satellites (EUMETSAT), uses several social networking tools with a “varying degree of success” and said for business-related networking Facebook scores lowest.

He said: “The most useful tool for me is by far LinkedIn. The only drawback is that it is largely US and UK oriented. My business is pan-European, and for the EU space I found Xing [ex- OpenBC] to be more effective and popular than LinkedIn. The drawback of Xing is that it is also somewhat less flexible than LinkedIn.

Albu said that as he owns various personal devices he is interested in the Plaxo Pulse sync tool.

“I have to say it is quite far from delivering on the promise though. The company states the service is still a beta – for which they charge, by the way – but it is more an alpha stage to me. Plaxo Pulse has a great potential though, bringing together business contact details from LinkedIn and various other address books.”

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